Emirates Luxury Show - Eternal Runway Kicks Off Global Fashion Tour This July

Dubai, UAE – Emirates Holding Group, in collaboration with MOVe (Moda Orama Ventures Pvt. Ltd., India), proudly announces the debut of “Eternal Runway”, the first edition of its signature fashion showcase under the Emirates Luxury Show brand. The event will take place on 4th July 2025 at Marriott Al Jaddaf, Dubai.

A Global Fashion Gateway
This exclusive event bridges creative markets between India and the Middle East, spotlighting both international celebrity designers and emerging Indian talent. Curated by Emirates Holding Group and conceptualized by MOVe, the show aims to attract fashion buyers, media, and luxury influencers across the GCC.

Star Designers & Celebrities
Fashion maestro Ken Ferns, designer Shavan Kumar, and Sam (Mirror of Magazine) are confirmed to showcase collections crafted for the Middle Eastern market. Celebrity showstoppers include Terence Lewis, Shibani Kashyap, Eijaz Khan, Nyra Banerjee, and others.

Creative Leadership
Directed by renowned fashion week expert Shakir Shaikh, Eternal Runway promises an immersive and trendsetting experience.

Fashion Tour Schedule
After Dubai, Eternal Runway will tour across the Middle East and Europe:

• Middle East: Oman (Oct '25), Saudi (Feb '26), Bahrain (May '26), Qatar (Nov '26), Kuwait (Mar '27), Jordan (Jul '27)

• Europe: Cannes (Feb '26), Milan (Feb '27)

Talent Development
Emirates Holding and MOVe will also launch a Model Training & Grooming Academy in Dubai, fostering fashion talent and professional excellence.

Leadership Insights
Hanif Shaikh, Chairman, Emirates Holding Group:
“Eternal Runway is a celebration of creativity and culture, setting the stage for international and Indian fashion to converge.”

Sudhir Padiyar, Founder, MOVe:
“Launching this IP in Dubai is a dream come true. We're opening global doors for Indian designers.”

Vaishali Parkar Kumar, Executive Director, Rose Merc Ltd.:
“This event reflects timeless style and cultural synergy across the GCC.”

Also Announcing: Emirates Real Estate Awards 2025
Taking place the same evening at Marriott Al Jaddaf, this prestigious awards gala will recognize excellence in real estate from India to Dubai. Celebrity fashion shows will elevate the experience.

Award Categories Include:

• Developer of the Year

• Green Development

• Real Estate Leader of the Year

• Women in Real Estate Leadership
  …and more.

Title Sponsor: J Prime Buildcon | Powered by: Emperia by Dhiraj Manjeri

Recent Highlights
The press conference and model auditions held at The Agenda, Media City on 25th May 2025, were a grand success. The event, supported by Fashion Factor and Sherif Thomas, drew industry leaders and press, with H.H. Sheikha Aisha bint Saud Al Qasimi gracing the occasion. She will also attend the main event as an esteemed guest.

For more details, visit: https://www.emiratesluxuryhub.com