Beauty Lovers Assemble: SEPHORiA Returns to Dubai This November

Sep 16, 2025 - 11:42

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Beauty Lovers Assemble: SEPHORiA Returns to Dubai This November

Dubai, UAE – Calling all makeup mavens and skincare obsessives SEPHORiA is officially returning to Dubai for its second Middle East edition, running from November 20 to 22, 2025. After its spectacular debut last year, Sephora’s flagship beauty festival is back bigger, bolder, and even more glam this time taking over Al Wasl Plaza at Expo City.

SEPHORiA isn’t just another beauty expo it’s a full-blown, immersive beauty playground. Attendees can expect exclusive masterclasses led by global beauty icons, interactive brand booths, free product giveaways, photo-worthy installations, and coveted beauty swag bags. With the best of Sephora’s portfolio under one roof, beauty lovers will be spoiled for choice.

Tickets go on sale September 17 at 5:00 p.m. GST, with two tiers available. The General Admission ticket, priced at Dhs300, includes event access and a beauty bag loaded with goodies worth Dhs1,500. For those who want the VIP treatment, the VIP Experience includes fast-track access, premium entry to three daily masterclasses, and an upgraded swag bag valued at Dhs5,000.

SEPHORiA 2025 will feature masterclasses by some of the biggest names in the beauty industry. Expect appearances from Huda Beauty founder Huda Kattan, Kayali’s Mona Kattan, and celebrity makeup artist Mario Dedivanovic (founder of Makeup by Mario). Seating for masterclasses is limited, and VIP ticket holders will get priority access so act fast.

Attendees can also engage with iconic beauty brands like Fenty Beauty, Gisou, Drunk Elephant, Gucci Beauty, Laura Mercier, SAIE, ILIA, The Inkey List, ELF, and many more. Whether you're there to shop, learn, or glam up, SEPHORiA promises to be one of the most exciting beauty events of the year.

If beauty is your thing, mark your calendars now and prepare for a weekend of glow-ups, glam, and all-out indulgence.