Rosé’s Grammy Hopes Spark Fury: ARMYs Call ‘APT.’ Campaign a Scam

Rosé’s Grammy Buzz Turns Controversial

Blackpink’s Rosé is at the center of a heated debate as her Grammy campaign for APT., her hit collaboration with Bruno Mars, faces accusations of fraud and misrepresentation. While the song has already bagged Song of the Year at the 2025 MTV VMAs and dominated global charts, her team’s “For Your Consideration” (FYC) materials sent to Grammy voters are under scrutiny.

The campaign reportedly highlighted APT. as having the “biggest streaming debut for a Korean artist in the U.S.,” a claim that immediately triggered backlash from BTS fans. Many ARMYs argue that BTS’s albums, such as Map of the Soul: 7, had far bigger debut streaming numbers, making Rosé’s claim misleading at best and fraudulent at worst.

Outrage erupted online with hashtags calling for Rosé’s disqualification from the Grammys. ARMYs flooded social platforms, accusing her label of stealing BTS’s milestones and scamming Grammy voters with inflated achievements. Critics argue that such exaggerations violate Grammy rules on FYC campaigns, which prohibit false or misleading information.

While Rosé herself has remained silent, the controversy risks overshadowing her historic Grammy push. The Recording Academy has yet to comment on the matter, but industry insiders note that previous campaigns have faced penalties for rule violations, raising questions about what comes next.

The larger question fueling the fire is whether Rosé could win a Grammy before BTS secures their long-awaited trophy. Despite multiple nominations, BTS has not yet claimed a Grammy win, while Rosé’s momentum, if not derailed by controversy, puts her in strong contention.

For now, the battle lines are clear: Rosé’s supporters see her as breaking barriers for K-pop soloists on the world stage, while ARMYs remain fiercely protective of BTS’s legacy. With Grammy season looming, the outcome could define the next chapter of K-pop’s global journey.