Abu Dhabi Launches ‘Check What Really Matters’ Breast Cancer Awareness Campaign
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Abu Dhabi has launched a new public health initiative titled ‘Check What Really Matters’, aimed at raising awareness about breast cancer and encouraging early detection through regular screenings. The campaign comes as part of Breast Cancer Awareness Month, observed globally every October.
The health authorities emphasized that breast cancer remains one of the most common forms of cancer among women in the UAE. However, with timely check-ups and early diagnosis, the chances of successful treatment increase significantly. The initiative highlights the importance of self-examination, annual medical screenings, and spreading awareness within communities.
As part of the campaign, awareness drives, free screening opportunities, and community events will be organized across Abu Dhabi. The messaging focuses not only on medical facts but also on emotional support, empowering women to prioritize their health and well-being.
Officials urged residents to play an active role by supporting loved ones, spreading information, and breaking the stigma around cancer conversations. The slogan ‘Check What Really Matters’ underlines the idea that health is the foundation of everything else in life.
Through this campaign, Abu Dhabi continues to strengthen its commitment to public health and preventive care, ensuring that women receive the guidance, resources, and encouragement they need to protect themselves.
