Cristiano Ronaldo invests $7.5m in Herbalife’s AI health-tech platform Pro2col

In a strategic expansion of his long-standing partnership with Herbalife, Cristiano Ronaldo invested $7.5 million in February 2026 to acquire a 10% equity stake in HBL Pro2col Software, LLC, the company’s health-tech subsidiary.

The move marks a significant evolution in Ronaldo’s relationship with Herbalife, where he has served as a global brand ambassador since 2013. Now, he transitions from paid endorser to strategic investor in what the company describes as its next-generation digital wellness platform.

The investment: Pro2col technology

The investment centers on Pro2col, an AI-powered digital wellness operating system designed to personalize nutrition and lifestyle planning.

• Functionality: The platform uses artificial intelligence and personal data, including health habits and wearable-device insights, to generate customized nutrition and fitness plans.

• Strategic goal: Pro2col aims to increase daily user engagement and drive sustainable behavior change, positioning Herbalife as a more digitally connected, data-driven wellness company.

• Current status: As of February 2026, Pro2col is in phased beta rollout across the United States, Canada, and Puerto Rico, with plans to expand into select EMEA markets later in the year.

Financial backdrop: billionaire milestone

The investment follows Ronaldo’s historic entry into the Bloomberg Billionaires Index in late 2025, making him the first footballer to achieve official billionaire status.

His net worth is estimated at $1.4 billion as of early 2026. The milestone was largely driven by a lucrative contract extension with Al-Nassr in June 2025, reportedly valued at over $400 million, with some estimates reaching $620 million, including bonuses and a 15% equity stake in the club.

Following news of Ronaldo’s Pro2col investment, Herbalife’s shares surged approximately 15% to 23% in February 2026, reflecting strong investor confidence in the platform’s digital transformation strategy.

A 13-year partnership evolves

Ronaldo and Herbalife have collaborated for over a decade, most notably through the launch of Herbalife24 CR7 Drive, a sports drink formulated to meet the athlete’s performance requirements.

Describing his new role as a “natural evolution” of the partnership, Ronaldo stated that he aims to help shape a platform that transforms how people engage with their health, moving beyond endorsements to active participation in product innovation and long-term strategy.

The investment signals a broader trend of elite athletes transitioning into technology-backed wellness ventures, blending brand influence with ownership in the rapidly expanding digital health economy.