Watch and Jewellery Middle East Show 2025 Opens in Sharjah with 68% Global Participation
Ashwini Gambo
The 56th edition of the Watch and Jewellery Middle East Show will open its doors from 24th to 28th September 2025 at Expo Centre Sharjah, welcoming jewellery and watch enthusiasts from around the world to one of the most anticipated luxury events in the region. Organised by Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI), this prestigious exhibition continues to strengthen its global footprint, with over 68% international participation this year.
The show will host more than 500 exhibitors from 21 countries, including new participants from Australia, Myanmar, and Pakistan, reflecting the event’s expanding international appeal. Over 1,800 industry professionals, including designers, manufacturers, and luxury brands, will gather to showcase their finest collections of gold, diamonds, gemstones, pearls, and high-end timepieces.
This year’s exhibition will feature dedicated national pavilions from key jewellery hubs such as India, Thailand, and Singapore, while Italy will stand out with more than 50 elite exhibitors, reinforcing its status as a global leader in luxury jewellery. Renowned brands and designers from Italy, India, Türkiye, the USA, Russia, UK, Japan, China, Singapore, Hong Kong, and Malaysia will also participate, alongside prominent regional names from the UAE, Saudi Arabia, Egypt, Bahrain, Kuwait, and Lebanon.
According to Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, “This year’s edition offers a unique blend of distinctive and diverse designs, with the participation of first-time exhibitors from major jewellery hubs, leading to a significant rise in international presence. These factors reinforce the exhibition’s position as a strategic venue for global brands seeking entry into the region’s markets, and as a key gateway for fostering cooperation and building partnerships.”
The Watch and Jewellery Middle East Show serves as a vital platform for industry professionals and collectors alike, offering direct access to exclusive product launches, fashion-forward jewellery collections, and innovations in watchmaking all in one place. Whether you're seeking the latest luxury trends or unique artisanal designs, this five-day event promises something for everyone.
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