Majid Al Futtaim Launches HyperMax in Bahrain with Focus on Fresh Local Produce

Majid Al Futtaim has officially launched its new grocery brand, HyperMax, at City Centre Bahrain, marking a significant milestone in the Kingdom’s retail sector. The brand emphasizes affordability, freshness, and community support, with a strong commitment to empowering local farmers and suppliers.

HyperMax offers a wide range of products, with a strong focus on fresh, locally sourced produce, ensuring customers have access to high-quality goods while promoting sustainable consumption. In alignment with Bahrain’s Vision 2030, the initiative highlights Majid Al Futtaim’s dedication to supporting the country’s economic diversification and food security goals.

To strengthen its local impact, HyperMax has partnered with over 250 Bahraini farmers, suppliers, and SMEs, creating a robust ecosystem that supports homegrown businesses. Additionally, the launch has generated more than 1,600 new jobs, boosting employment opportunities for Bahraini nationals and residents.

The opening at City Centre Bahrain was met with enthusiasm, drawing families, shoppers, and community members eager to explore the new concept. Officials expressed pride in the project, noting that HyperMax not only provides everyday essentials at competitive prices but also reinforces Bahrain’s commitment to sustainability, food security, and local economic growth.

With its customer-centric approach and community partnerships, HyperMax is set to redefine grocery shopping in Bahrain, combining value, freshness, and local empowerment.