Celewish Media Pvt. Ltd., India’s largest celebrity engagement platform and production powerhouse, has successfully raised $750,000 in funding from Dubai-based angel investors. The round was closed at a pre-money valuation of ₹62 crore, marking a major milestone in Celewish’s journey as it gears up to expand aggressively into the Middle East market.

Expanding Celebrity Engagement to the Middle East

Founded by Mohssin Khan and Anvarul Hasan (popularly known as Annu), Celewish has built a reputation as a trusted bridge between celebrities, brands, and fans. With this new funding, the company plans to establish a strong presence in the UAE and other Middle Eastern countries, bringing Bollywood and Indian entertainment closer to the region’s brands and audiences.

Speaking on the announcement, Mohssin Khan, Founder & CEO, said:

“The Middle East has always had a deep admiration for Indian celebrities and cinema. With this expansion, our vision is to provide brands and fans in the region an authentic and seamless way to connect with their favorite stars through endorsements, events, personalized video shoutouts, and more.”

Co-Founder & Director Anvarul Hasan (Annu) added:

“This funding is a vote of confidence in Celewish’s potential to scale globally. We aim to replicate our successful India model by offering brands in the Middle East direct access to celebrity-led marketing campaigns, event appearances, and influencer collaborations.”

About the Founders

Mohssin Khan, the Founder and CEO of Celewish Media Pvt. Ltd., is the visionary mind behind the platform’s creation. It was his idea to build a first-of-its-kind ecosystem that connects fans, celebrities, and brands through a single, transparent platform.

A self-made entrepreneur with a deep understanding of both the entertainment and business worlds, Mohssin has spent years bridging creative talent with commercial opportunities. Under his leadership, Celewish evolved from a startup idea into one of India’s most trusted celebrity engagement and production platforms—spanning endorsements, influencer campaigns, and large-scale content projects.

Mohssin’s strategic vision, industry relationships, and passion for innovation have driven Celewish’s collaborations with India’s top stars and brands. His ability to foresee trends in celebrity marketing, coupled with his hands-on approach in production and campaign execution, has positioned Celewish as a pioneer in India’s entertainment marketing landscape

Anvarul Hasan (Annu), Co-Founder & Director, is a creative mind and an aspiring actor, known for his fresh perspective and understanding of on-ground entertainment dynamics. His journey as a professional actor in television and film gives him a unique insight into how artists think, work, and connect with their audiences.

Anvarul’s unique combination of being an insider in the entertainment world and a strategist in business development has been instrumental in scaling Celewish’s talent management and brand endorsement verticals. This blend of creativity and business acumen enables him to help shape Celewish’s storytelling approach, brand collaborations, and influencer strategy. As a young entrepreneur, Anvarul is instrumental in infusing Celewish with youthful energy, innovation, and authenticity—helping bridge the gap between brands and modern audiences.

Together, Mohssin and Anvarul represent the perfect blend of vision and creativity, strategy and storytelling, a partnership that continues to fuel Celewish’s evolution as a leader in celebrity engagement and branded entertainment.

Services and Achievements

Celewish is India’s first fully integrated celebrity engagement and production platform, offering:

• Brand Endorsements & Influencer Campaigns: Helping companies leverage celebrity influence for digital and offline marketing.
• Event Appearances Connecting organizers with A-list celebrities for launches, weddings, and corporate events.
• Production Services  A dedicated in-house production arm that creates ad films, TVCs, music videos, digital commercials, corporate films, and branded content for national and global brands.
• Fan Engagements Personalized celebrity video shoutouts, meet-and-greets, and exclusive fan experiences.
• Talent Management Services Managing top talents from the entertainment and influencer industry, making Celewish a one-stop marketplace for brands and artists.

Over the past few years, Celewish has successfully executed campaigns with Bollywood icons like Kareena Kapoor Khan, Saif Ali Khan, Malaika Arora, Karan Johar, Govinda, and Sanya Malhotra, among many others. Recently, Celewish produced a high-impact airport campaign featuring Saif Ali Khan for McPherson & Valent

Ines sunglasses, showcased across the airports.

The Road Ahead

With the new capital infusion, Celewish will focus on:

• Launching operations in Dubai and the wider GCC region.
• Building localized partnerships with Middle Eastern brands in fashion, lifestyle, F&B, and luxury.
• Expanding its AI-driven studio initiatives to create next-generation celebrity avatars and digital influencers for global campaigns.

As India’s pioneering celebrity engagement and production platform, Celewish continues to redefine how brands experience the power of celebrity influence across borders.