DAMAC signs multi-year global partnership with Oracle Red Bull Racing

On February 13, 2026, DAMAC Properties announced a multi-year global partnership with Oracle Red Bull Racing, becoming the team’s exclusive real estate development partner. The landmark collaboration marks DAMAC’s official entry into Formula 1, aligning the Dubai-based developer with one of the sport’s most dominant teams as the 2026 season approaches.

As part of the agreement, DAMAC will gain prominent brand visibility across the team’s key assets starting in the 2026 Formula 1 season. The company’s logo will feature on the halo and side pods of the new RB22 race car. Branding will also appear on the race suits and helmets of reigning world champion Max Verstappen and teammate Isack Hadjar, as well as on the kit of Team Principal Laurent Mekies.

The partnership reflects a strategic alignment between two performance-driven brands, centered on innovation, excellence, and global reach. With Formula 1 continuing its expansion across the Middle East, particularly in Saudi Arabia, Bahrain, and Qatar, the collaboration offers DAMAC a powerful platform to connect with international audiences.

The Red Bull Racing deal follows a year of aggressive expansion into global sports marketing for DAMAC. In May 2025, the developer became the front-of-shirt sponsor for Chelsea FC and unveiled the “Chelsea Residences by DAMAC” project in Dubai, blending luxury real estate with elite football branding.

Beyond football and motorsport, DAMAC has also built a portfolio of high-profile luxury collaborations with global brands, including Roberto Cavalli and Paramount, alongside partnerships with leading names in hospitality.

The move into Formula 1 signals the developer’s ambition to cement its presence on the global stage not just as a real estate powerhouse but as a lifestyle brand aligned with speed, prestige, and international influence.