Elvish Yadav’s ‘Systumm’ fashion launch hits ₹25 lakh sales mark in 11 minutes
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Influencer and actor Elvish Yadav has made a powerful entry into the fashion space with the launch of his clothing brand, Systumm. The line witnessed a phenomenal response, raking in sales worth ₹25 lakh within just 11 minutes of going live.
The Bigg Boss OTT 2 winner, who enjoys a massive and fiercely loyal fan base, saw his website experience overwhelming traffic as fans rushed to support his new venture. The extraordinary demand led to the collection selling out almost instantly, effectively “crashing” the internet.
Clearly stunned by the love and support, Elvish took to social media to thank his followers. In a video message, he expressed disbelief at the response and extended heartfelt gratitude to what he called his “extended family.”
“Bhai, tum log kya ho yaar. Sirf 11 minute hue hai Systumm clothing live hue aur ₹25 lakh ki sale ho gayi. Aap log meri samajh se bahar ho,” he said in the video, urging those who hadn’t yet checked out the collection to visit the link.
The record-breaking launch further underlines Elvish Yadav’s influence and the strong connection he shares with his audience, as Systumm makes an impressive debut in the Indian streetwear space.
