China Implements New Rule: Only Qualified Influencers Can Speak on Medicine, Finance & Education

China has announced a sweeping new regulation that will reshape its social media landscape, requiring influencers to hold verified academic or professional qualifications before discussing key subjects such as medicine, finance, law, and education.

The Cyberspace Administration of China (CAC) unveiled the rule as part of its broader effort to combat misinformation and raise content standards across digital platforms. The regulation mandates that content creators who share information or advice in these specialized fields must possess relevant university degrees, licenses, or certified training and present proof before posting.

Under the policy, popular social media platforms such as Douyin (China’s TikTok), Weibo, and Bilibili are now responsible for vetting influencer credentials, flagging non-compliant accounts, and removing unverified content related to professional or sensitive subjects.

Stricter Oversight on Sensitive Topics

The rule primarily targets misinformation and false claims, especially in healthcare, financial guidance, and academic tutoring, which have seen an influx of unqualified online personalities giving misleading advice.

The CAC also issued companion directives requiring influencers to:

• Disclose when content includes AI-generated material or dramatized scenes.

• Avoid promoting medical services or educational products disguised as advice.

• Ensure all scientific or professional claims are backed by verifiable data or accredited sources.

Reactions from the Public

Supporters of the move have applauded it as a necessary step to protect citizens from misinformation, scams, and unverified claims. They argue that regulating expertise-based content will help ensure public trust and safety in the digital space.

However, critics have expressed concern that the rule could stifle free expression and limit diversity of voices, potentially allowing the state more control over what information is shared online.

A Shift in China’s Digital Policy

This decision reflects a wider push by Beijing to tighten governance over its digital ecosystem, ensuring that public communication aligns with national standards for accuracy, responsibility, and professionalism.

As the regulation takes effect, influencers without the required credentials will need to rethink their content strategies, either by partnering with certified experts or shifting focus to less regulated topics.

China’s latest move signals the beginning of a new era of accountability for online creators, one where credibility, not popularity, determines influence.