NBB Launches First-of-its-Kind Thara’a Mobile Experience Hub

The National Bank of Bahrain (NBB) is taking innovation into the streets with the launch of its first-ever Thara’a Mobile Experience Hub, a roaming pop-up that merges entertainment, technology, and community interaction into one dynamic roadshow.

Designed as a mobile festival-style activation, the Thara’a Experience Hub will travel across neighbourhoods in Bahrain, offering families and individuals an engaging space filled with interactive digital games, challenges, and instant rewards.

Banking Meets Entertainment on the Move-

Breaking away from traditional outreach methods, NBB’s Thara’a roadshow brings a fresh, experiential approach to customer engagement. The mobile hub is built to create excitement, awareness, and accessibility while showcasing the bank’s innovative Thara’a savings programme in an interactive setting.

Visitors can explore:

• Digital game zones

• Fun challenges and competitions

• Instant giveaways and promotional rewards

• Interactive displays explaining Thara’a features

The setup is designed to appeal to visitors of all ages, making it both educational and entertaining.

A Community-Centric Banking Experience-

By going mobile, NBB aims to connect directly with people in their own communities from busy city streets to residential neighbourhoods and local events. The initiative highlights the bank’s commitment to boosting financial awareness, enhancing convenience, and strengthening its relationship with customers.

The Thara’a Mobile Experience Hub will continue its journey across Bahrain in the coming weeks, inviting residents to step into a vibrant, tech-driven environment that redefines what banking engagement can look like.

With its unique blend of innovation, entertainment, and community spirit, the Thara’a roadshow marks a new milestone in the kingdom’s customer experience landscape.