Keeta Officially Launches in Bahrain, Challenging Food Delivery Giants

Keeta Officially Launches in Bahrain, Signaling a Major Shift in the Food Delivery Market

Keeta has officially launched in Bahrain today at 11:00 AM, marking its long-anticipated entry into the Kingdom’s food delivery ecosystem. The timing is symbolic, arriving just as conversations around fairness, competition, and sustainability in the F&B sector have reached a boiling point.

Backed by Meituan, one of the world’s largest food delivery and e-commerce companies, Keeta enters Bahrain not as a small challenger, but as a global heavyweight with proven scale and technology. Its arrival immediately reshapes a market that has long been dominated by a single major player.

For years, many restaurants in Bahrain have struggled under high delivery commissions, with industry sources indicating rates that can exceed 33% of order value in some cases. Such costs have placed sustained pressure on margins, forcing F&B operators into difficult trade-offs between visibility and profitability.

While Bahrain has seen alternative platforms emerge including Jahez International Company and Ninja the market has been waiting for meaningful competition with global muscle. Previous attempts at disruption, such as Carriage, failed to shift the balance in a lasting way. Keeta’s entry changes that equation.

In other markets including Hong Kong, Saudi Arabia, the UAE, and Qatar, Keeta has rapidly gained traction by focusing on value rather than noise. In Saudi Arabia in particular, the platform captured significant market share in record time a performance that has drawn close attention from regional F&B operators.

That same strategy is now being deployed in Bahrain. Ahead of today’s launch, Keeta actively onboarded restaurants, offering lower commissions, improved revenue structures, and a partnership-driven approach rather than platform dependency. For many restaurant owners, this represents a long-overdue alternative.

Beyond pricing, Keeta’s platform is technologically advanced. If Bahrain receives the same feature set available internationally, customers can expect express delivery with money-back guarantees, AI-powered recommendations through a multilingual app, and advanced logistics innovations that include drone delivery trials in select markets.

Keeta’s arrival is not about eliminating existing platforms, but about correcting an imbalance. Increased competition has the potential to benefit all stakeholders restaurants gain fairer margins, customers enjoy better service and more choice, and the wider economy benefits from innovation driven by competition.

As Bahrain celebrates progress and growth, Keeta’s launched today represents more than just a new app going live. It signals the possible end of a monopoly-driven era and the beginning of a more balanced, customer-focused food delivery market.